CT, MRI & PET/CT SYSTEMS

MARKETING STRATEGY

Shared Imaging believes that marketing and Physician education are two factors that are important in growing a networks MRI business. Shared Imaging provides a four-step approach to help facilitate the growth of MRI with our MRI clients.

The first step that Shared Imaging provides is an educational presentation to your local Physician staff. Shared Imaging will coordinate a date and time for a luncheon. Many facilities like to coordinate this with their monthly mandatory Physician meetings to assure a strong turn out. Shared Imaging will provide a lunch for the attending Physicians and educate the Physicians on MRI. Our slide presentation and handouts cover the following items.

1. Our MRI system capabilities.
2. Contraindications of MRI.
3. Ordering procedure of MRI.
4. When to use MRI vs. CT.
5. Disease processes that are recommended for evaluation with MRI.
6. Question and Answer period.

The second step that Shared Imaging provides an open house to both the public and the medical community. As part of that open house a marketing board is set up on it that has images from the MRI system. This marketing approach is a great way to inform the public of the different type of scans that are available with the utilization of the MRI system.

A technologist is available to describe the scans and answer questions. We encourage the medical staff to visit our display as this allows us to reach most of the Physicians in a very short time frame.

Our third step in a monthly Magnetic Resonance Update that is handed out to your local Physicians. This is a continuing education article for Medical Professionals and is a monthly program. This educational article covers a different disease process each month that MRI is recommended for diagnosis. This monthly continuing educational article is handed out to the Physicians office, or if we have time constraints, will be put into their mailboxes at the local facility.

The fourth step that Shared Imaging provides for our MRI clients is a door to door approach. We visit each Physician's office and speak with the office staff, the Physicians nurse, and the Physician if they are available to visit with us. An ARRT technologist, who is versed in MRI, accomplishes these visits. With these visits, we help educated the office staff on questions that they may have in respect to MRI. We also pick up information on any difficulties that they may perceive to be having with scheduling, patient handling, reports, and etc. If the Physician has any questions on MRI, then our technologist can answer them during their visit.

Shared Imaging provides this four-step marketing approach with no additional fee requirements from the client. We will make the commitment to your facility that these techniques will be accomplished at the intervals that are listed above. If no time interval is listed, then the approach will be accomplished at least once per quarter.